Do THEY know what YOU know?

The reality of the patient education you provide in the office may not be what you hope. Here are 5 ways to get to the heart of the problem, and why its critical to the healthcare revolution.

We have all heard the old adage, “if they knew what you knew they would do what you do” Of course there is always a thread of truth to these sayings, but this one definitely deserves a deeper look. I recently came across a study that unfortunately proved what I had felt was true. They took over 700 chiropractors who claimed to be teaching a “vitalistic” healthcare model, the principle of chiropractic, ADIO if you will. They then interviewed over 1500 of their patients. Guess what the results were.

Less than 10% had any idea they were taught a new model of healthcare. They were clueless to a vitalistic approach for them or their family.


We absolutely must correct this. This is not the patients fault. This is our problem to correct.

Think of it like this, if you were a math teacher and they interviewed your students you would hope the students would have some level of understanding about math. If you were failing to deliver to over 90% of your students, you would likely and appropriately be fired. It would not be the students fault, it would be yours.

We as a profession must see our number one priority as vitalistic patient education. People must be actually getting it or we will continue to struggle with retention, market share and cultural influence. Think about this in the most basic sense, in order for healthcare to shift to a vitalistic model, the model we all desire to see, it will require lots of people understanding what that is and means. We are currently not doing that very well.